Adding protection to prevention: California Fitness now insures every new members joining its clubs
First of its kind announcement in Asia
Ho Chi Minh City, Vietnam; 26 May 2021 – California Fitness & Yoga and LivWell today announced a new partnership which will see all members joining or renewing their membership granted complementary and comprehensive accident insurance coverage.
The announcement, delivered via the LivWell (LW) application and underwritten by global leader Allianz Worldwide Partners and PetroVietnam Insurance, extends California’s foray into the financial health and wellbeing of its members, and is believed to be the first of its kind in Asia Pacific.
Mr. Nikhil Verma, formerly Deputy CEO of AVIVA Vietnam, founded Livwell earlier in 2020 with the vision of making insurance available and affordable to everyone in Vietnam. “Partnership with California is a key cornerstone of our strategy to provide better, more accessible and engaging health and health products to consumers.”
“The package, which is included at no cost to new or renewing members, sees coverage of up to 300 million VND for standard members, or up to 1 billion VND for Centuryon or Iconic members, for any personal accidents they may suffer.”
Existing members who are not due for renewal can also purchase accident insurance directly through the app, with package pricing ranging from 418,000 VND per year (300 million VND cover) to 1,238,000 VND per year (1 billion VND cover).
“Late in 2019 we marked our first entry into financial services,” begins Dane Fort, Chief Executive Officer of FLG Vietnam – California Fitness & Yoga’s parent company. “That saw us beginning to recognize that holistic wellness was more than just getting-in-the-reps, it was about addressing all the major stress points in people’s lives.”
“This realization saw us develop a series of partnerships initially through the launch of a credit card and later with the bundling of life insurance into membership offerings. The partnership with LivWell, however, is a huge leap forward from this base, providing everyone who signs up with protection from accidents – both inside and outside our clubs via a rewarding digital application. Entirely free of charge.”
LivWell, best known as California Fitness and Yoga’s health and fitness app, which offers workout rewards and incentives via an expansive network of partners, will provide the front end for both registration and online claims in partnership with PetroVietnam Insurance.
The partnership between the two is in its early phases, with plans later this year to introduce affordable health insurance packages for individuals, travel insurance, and fitness-linked protection solutions to ensure that Cali members are protected everywhere they go.
The accident insurance provided free to members offers cover for accidental death or accidents causing the victim to be permanently or partially unable to work.
“It’s a perfect combination of Health and Protection. Cali provides health while the LivWell app monitors and rewards healthy habits, and then together we provide all-encompassing protection as part of a rewarding health ecosystem created for both Cali members and the Vietnamese community at large,” said Nikhil.