Corporate social responsibility
In one of his earliest meetings in Vietnam, our Principal met with a very senior editor who advised him that ‘the best way to get attention in Vietnam is to contribute to Vietnam’ – an ethos that has carried into virtually every presentation we have delivered since.
Matterhorn developed its own matrix by which to measure the impact of CSR activities in Vietnam, aligning corporate and messaging goals to community impact, and sustainability. This matrix has been so well received that our own clients have found themselves using it to present their strategies at communications summits around the world.
