LivWell and California Fitness expand collaboration to bring Employee Benefits closer to Vietnamese people with “One Life Live Well” campaign
LivWell and California Fitness & Yoga (California) firmed a partnership to create a unique health insurance and benefits solution for all of Vietnam.
LivWell and California are not strangers – they’ve partnered since 2020 with the aim of implementing a digital transformation of the member experience in California Fitness & Yoga and extend micro-insurance to all California members.
“Our goal is to create a wellness ecosystem that keeps people engaged with their health. If people are actively striving to be healthy, then we know they will get sick less often – and hence claim less,” said Pedro Baliza, CEO of Livwell Vietnam. But so far, this partnership has been of a limited scope. “Having partnered with California for most of our existence, we have learnt a great deal from their ecosystem. While we’ve been working together in the confines of California Fitness doors, we’ve now gotten to a point where we’re ready to start working together outside of that ecosystem too.”
“We see what LivWell has achieved in such a short time, and what it has brought to California Fitness already, which is why we are so excited to be a part of its expansion in the years ahead,” said Dean Ramos, COO of California Fitness. ”We will also be partnering with them on our “One Life Live Well” campaign which focuses on 4 key elements that make up a healthy and happy life, including: good connections, good eating, good exercise, and good fun, aiming to inspire and encourage people to make positive changes in their lives and exercise.”
The LivWell One bundle, that includes fitness, a branded fitness tracker, nutrition and telemedicine all serves to develop a profile of potential customers upon which premiums can be easily and openly calculated.
“We want to make pricing clear and transparent by using health data to map out who should be paying less for their insurance policy and provide them with a quote that is unique and tailored to their health patterns. This means most people will be able to save on their policies – and that is our end mission,” Pedro continued.
While the consumer side was one of its main focuses up until the beginning of this year, the company has also seen a major interest from corporates. LivWell reports that it is averaging over 20 new companies each month looking to onboard their staff for LivWell One, to the point where it is presently working to onboard a waitlist of enthusiastic corporations.
“2023 is shaping up as a banner year for LivWell,” Baliza continued. “The months ahead will see a series of new announcements that will expand our offerings in insurance and personal finance.”