Qualcomm and the Cherie Blair Foundation for Women Announce the DevelopHer Project to Empower Women Entrepreneurs in Vietnam to Become Successful Business Owners
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Qualcomm Incorporated, through its Qualcomm® Wireless Reach™ initiative, and the Cherie Blair Foundation for Women, founded by Cherie Blair, leading human rights lawyer and wife of former Prime Minister of the UK, today announced their collaboration on a new project, DevelopHer: Empowering Women in Asia. DevelopHer provides a mobile learning application and online mentoring support to empower women entrepreneurs across Vietnam to overcome business challenges and take their enterprises to the next level. This multi-pronged approach enables women to access critical information needed to build their skills and confidence and run their businesses more effectively. It also supports high-potential women entrepreneurs who are able to employ and mentor others and serve as leaders in their communities.
Through the DevelopHer project, the HerVenture mobile app was launched in Vietnamese to provide an inexpensive and flexible means for women who own micro and small businesses to receive essential business training, tips and support to move to the next level of growth. The mobile app contains five learning tracks for building business knowledge and skills, suggests personalized learning roadmaps and provides content in bite-sized and engaging formats that make it easy for users to fit their learning experience around their busy schedules. The app features a user-friendly interface, sends reminders and incentivizes users to progress through the learning and includes evergreen content that can be accessed offline. The app also allows users to find and connect with each other based on location and industry and share content on social media.
Any woman entrepreneur in Vietnam can download the HerVenture mobile app through the Google Play Store; At least 3,000 women are expected to download the app in its first year.
DevelopHer also enables the Foundation to offer its high-impact Mentoring Women in Business Programme to 180 high-potential women entrepreneurs in Vietnam and across Southeast Asia. This online program connects these women with dedicated mentors around the world who provide one-to-one support over the course of a year. Through a bespoke online and mobile-enabled platform, the Mentoring Programme also enables access to business, leadership, mentoring and financial literacy trainings and resources, as well as a community forum of more than 6,000 participants in 100 countries. After completing their mentoring, the women are encouraged to mentor others, expanding the project’s reach and impact.
Women’s economic empowerment is fundamental to gender equality, poverty eradication and inclusive economic growth. DevelopHer aligns with the Vietnamese government’s strategy to increase the nation’s economic sustainability and its goals regarding gender equality, entrepreneurship and technology. As part of its strategy, the government aims to have at least 35 percent women entrepreneurs by 2020. Additionally, DevelopHer works toward the United Nations’ Sustainable Development Goals. In particular, Goals 5 and 8, which are respectively aimed at achieving gender equality and economic growth and decent work for all.
The Foundation’s team in London, UK, designed the DevelopHer project and is managing it in collaboration with local, regional and global partners, including the Hanoi Association for Women Entrepreneurs, Women’s Initiative for Startup and Entrepreneurship, Ho Chi Minh City Association for Women Executives and Entrepreneurs, and Emerging360.
Qualcomm understands the many ways advances in mobile technology have already strengthened economic and social development and is working to enable even greater transformation in support of innovation and entrepreneurship. To find out more about the work Qualcomm and its program collaborators are doing, please visit www.qualcomm.com/wirelessreach.
