Tet travel sees booming growth: Nearly 300% surge in Chinese visitors, Phu Quoc’s rising popularity
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The 2025 Lunar New Year travel season has witnessed significant growth across domestic, inbound, and outbound travel.
According to data from digital travel platform Agoda, searches for accommodations in Vietnam by international tourists during Tet increased by 139% compared to the same period last year. Notably, visitors from China surged nearly 300%, showing a positive signal and supporting the Vietnam National Administration of Tourism’s goal of welcoming 22 million international visitors by 2025. Besides, Phu Quoc stands out as a bright spot for international visitors, recording a 266% surge in accommodation searches, surpassing its popularity in 2024.
Vietnam has attracted a substantial influx of foreign tourists for the 2025 Tet season. In addition to the impressive growth in arrivals from China, South Korea and Taiwan also demonstrated positive growth trends, with increases of 94% and 123%, respectively.
Beyond inbound travel, domestic and outbound tourism during Tet have also seen robust growth. Specifically, Da Lat, Nha Trang, and Phan Thiet continue to solidify their positions as top domestic destinations, experiencing respective search growth rates of 167%, 88%, and 89%.
For outbound travel, Bangkok (161%), Tokyo (193%), and Singapore (68%) rank as the leading destinations for Vietnamese tourists. Tokyo, in particular, has overtaken Bali as a favorite Tet holiday destination since 2024, with search volumes rising by 193% this year.
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As travelers prepare to celebrate the Lunar New Year, Agoda offers exceptional deals for their Tết holiday on over 4.5 million holiday properties, more than 130,000 flight routes, and over 300,000 activities and experiences that are available on the platform. The latest deals are available in the Agoda app or on agoda.com/deals.