Launches Snapdragon-powered, 4G, 5” smartphone with 13MP camera
for under 1.8 million dong

HO CHI MINH CITY, Vietnam, 16 January 2017 — Global technology leader XIaomi today set a new bar for entry-level smartphones in Vietnam, when it unveiled the Redmi 5A for VND 1.79 million. There has simply been no other phone in Vietnam that puts this much power into the palms and purses of people in Vietnam, while taking so little from their pockets.

The 5-inch Redmi 5A comes with an array of high-quality features never seen before in this category, including a 13MP rear camera, a Qualcomm® Snapdragon™ 425 processor and a 3000mAh long-lasting battery. No smartphone in Vietnam comes close to these specs at this price — in fact other smartphones with similar specs start from VND 3 million.

As part of the company’s Tet gift to Vietnam, Redmi 5A, which is available exclusively on the Lazada Mi Store (https://www.lazada.vn/mi-store/) for VND 1.79 million, is set to deliver a great mobile Internet experience into the hands of people who have been left behind by the mobile revolution. It proves that Xiaomi is serious about delivering ‘innovation for everyone’ to bridge the digital divide, by connecting people who had previously been limited to ‘điện thoại đèn pin’ to the 4G wave that is washing over the nation at present.

And the Tet gifts continue as the Redmi 5A also comes with an extended 15 month warranty and a 45 day replacement guarantee for hardware issues under its included DGCare.16

Donovan Sung, Director of Product Management and Marketing, Xiaomi Global said: “Our vision is to bring innovation to everyone with quality products at honest pricing. Redmi 5A encapsulates all of our dreams to deliver amazing technology to the Vietnamese mass market and to change people’s lives by connecting more people to technology.”

Highlighting the fact that almost a third of mobile phone users in Vietnam’s rural areas and a quarter in its smaller cities are continuing to use feature phones, Mr. Sung went on to say: “I believe the launch of Redmi 5A will transform the smartphone industry in Vietnam and give a lot more impetus for consumers that are currently on feature phones to upgrade to a smartphone, opening up a world where Internet access can impact their lives positively.”

“It is no wonder that we have dubbed this phone ‘the king of entry-level smartphones’,” he concluded.

Xiaomi Founder, Chairman and CEO Lei Jun also made a surprise appearance at the Ho Chi Minh City launch event in his first visit to Vietnam, demonstrating the company’s commitment to grow the market and make an impact in bridging the digital divide, especially with Redmi 5A which offers a new wave of people in Vietnam the chance to be part of the smartphone era.

Redmi 5A: the entry level smartphone king

Powered by the Qualcomm® Snapdragon™ 425 quad-core processor, Redmi 5A delivers fast and smooth performance. The phone supports simultaneous use of two 4G nano SIM cards and a microSD card up to 128GB. Redmi 5A boasts a 5-inch fully-laminated HD display and houses a 3000mAh long-lasting battery, that can last up to 8 days standby time.

The camera on Redmi 5A is one of the highlights for an entry-level smartphone. Redmi 5A is equipped with a 13MP rear camera with Phase Detection Autofocus (PDAF) for fast focusing and an f/2.2 aperture that guarantees excellent picture clarity. It has a 5MP front camera with an f/2.0 aperture that comes with Xiaomi’s Beautify mode for great selfies.

Redmi 5A comes with a metallic matte finish and is available in three colors: dark grey, gold and rose gold. It comes with 2GB RAM + 16GB storage on the Lazada Mi Store for VND 1,790,000 million.

Key features of Redmi 5A:

• 5 inch HD display
• 5MP front camera

○        f/2.0 aperture

○        Smart and pro beautify

• 13MP rear camera

○        f/2.2 aperture

○        5-element lens

○        PDAF for fast focusing

• Qualcomm® Snapdragon™ 425 (Quad-core, max 1.4GHz)
• 2GB RAM + 16GB internal storage
• Dual nano SIM card + dedicated microSD card slot (expandable up to 128GB)
• 3000mAh high-capacity battery
• MIUI 9 with Android N
• Dimensions: 140 × 70.1 × 8.35mm
• Weight: 137g

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About Xiaomi

 Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”. We believe that high-quality products built with cutting-edge technology should be made accessible to everyone. We create remarkable hardware, software, and Internet services for and with the help of our Mi fans. We incorporate their feedback into our product range, which currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 60 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.