HCMC – 31 May 2016: Robins Department Store – a member of leading regional retailer Central Group, visited and presented gifts to villagers of K’Long Village in Vietnam’s Lam Dong Province. This is a part of the company’s corporate social responsibility program called “Designs from the village” commenced by Robins Department Store and talented designer Adrian Anh Tuan in Sep 2015.

“Designs from the village” is inspired by an idea that Vietnam cultural heritage will be utilized to create sustainable supports for local communities. The project saw Robins and Adrian Anh Tuan- Vietnamese fashion designer, visiting remote ethnic villages in Lam Dong province to draw inspiration for a new collection to be sold exclusively at Robins. The limited edition 10-piece collection is of 10 T-shirt designs, young and unisex style for both men and women, uniquely designed with combination of both traditional of “tho cam” patterns. This signature charity collection was sold exclusively at the two Robins Department Stores in Ho Chi Minh and Ha Noi.

Robins has used all profits from the sales to build standard toilets for villagers and donated numerous other daily living items. “Designs from the village” does not only give financial support but also launches new social services, aiming to create a sustainable basis to improve the lives of ethnic minorities.

“Deep in the DNA of Central Group is a commitment to improving and enriching the lives and livelihoods of the communities in which we operate.  Designs From The Village was so much more than a t-shirt collection – it was an expression of the preserving of traditional “tho cam”, the generation of more income for local community as we were sourcing the “tho cam” materials to produce T-shirt, the support to the local communities in remote areas with basic hygiene facilities, and after all it is the commitment we make to the peoples of Vietnam.  It showcased the beauty of local “tho cam” of the K’Long people to the modern fashion world, and the commitment of Robins – Central Group company- to Vietnam” said Ms. Nguyen Thi Hong – Head of PR – Central Group Vietnam.

“We highly appreciate the initiative of Robins Department Store and Central Group Vietnam. This project was a golden opportunity for local hand-made products to be widely promoted to citizens in the major cities. Showcasing our traditional brocade to young and fashionable markets helps to create sustainable jobs and sustainable futures for our villagers and maintain the traditional values of Vietnam”, said representative of Villagers of K’Long Village, Hiep An, Duc Trong, Lam Dong Province.

About Robins Department Store:

Robins Department Store (under the brand of Robinson Department Store from Thailand) is the first oversea lifestyle department store of Central Group – Thailand’s leading retailer. With the heritage from Central Group of the vast retail experience and direct marketing activities aimed at locals, Robins Department Store promises to serve up a well-rounded range of products for Vietnamese customers of any lifestyles – especially among the young generation and will become a major shopping destination for Vietnamese consumers.

Merchandise of Robins Department Store currently is divided into these key categories: Fashion Apparels & footwear for men, women and kids, modern home products, cosmetics & fragrances, luggage & bags and multi-brands sports store – Supersports.

Robins currently has two stores in Vietnam with the first Robins Department Store located in Royal City, 72A Nguyen Trai, Thanh Xuan, Ha Noi and the second store is open at Crescent Mall, District 7, Ho Chi Minh City.