Coolita OS: A “Cool & Clear” Entertainment Experience for the Internet-driven Generation

September 1, 2021
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Technology has changed the way we live, work and play. With more time spent at home and over-the-top (OTT) content becoming more accessible than ever, there has been a noticeable shift in video content consumption habits from traditional broadcast channels to OTT services. A recent survey[1] showed that 180 million consumers across Southeast Asia are streaming a total of eight billion hours of OTT content per month. At the same time, Southeast Asia is the world’s third largest region of Internet users, with an Internet penetration rate that exceeds the global average.

 

The all-new Coolita brand is the response to these evolving consumer needs. Backed by its rich engineering expertise in the smart TV industry. On September 1st, 2021, Coolita launched its first TV operating system (OS) version, Coolita OS 1.0, with Southeast Asia as the entry point.

 

Coolita OS is a lite WebOS based on Linux kernel. Boasting 512MB low memory configuration, fast performance, and a simple user interface, it offers a lighter, smoother, and more convenient smart TV experience, perfect for those looking for a trendy, wallet-friendly entertainment hub for their homes.

 

Unlocking the “Cool & Clear” Experience by Coolita OS

 

The features of Coolita OS 1.0 are designed with user convenience in mind.

 

Imagine you are watching a TV show and the commercials come on, and you wonder what you should watch next or want to check YouTube or an OTT streaming platform (such as Hungama Play in India or Clip TV in Vietnam). Instead of entering the app and risk missing the return of the TV show, users can simply click on the home button on their Smart Remote to bring up the half-screen pop-up menu. By clicking on an app on the bottom layer of the menu, you can quickly preview content within that app on the top layer of the menu. This unique design offers an uninterrupted viewing experience.

 

With people all around the world naturally spending more time at home nowadays, consumers are constantly on the lookout for more home entertainment options. With Coolita OS, a variety of exciting content is just one click away, all accessible in one convenient entertainment hub. With a click into CC Plus, a comprehensive integrated streaming platform, users can access popular global and local video and music contents. It also provides users with personalized, localized content recommendations based on viewing habits. Users can also select from a wide variety of pre-downloaded lite cloud games, such as puzzles, strategy games, sports games and much more. Users can also browse through thousands of online music videos, nature documentaries, and educational shows in the YouTube 2021 app.

 

TV’s are fast becoming the go-to hub for gamers. As many gaming fans will agree that speed is everything, delaying by even one second can be a win-or-lose situation. Coolita OS has got gamers covered. Featuring a “Game Mode” that supports a low latency of less than 20 milliseconds, users can switch this mode on when they connect to an external game console via HDMI or join a cloud game. This reduces the motion blur of high-speed moving pictures, delivering a smooth gaming experience and ensuring users will not miss a beat in the game. Coupled with “Eye Protection Mode” which creates a comfortable low-blue-light environment, users can have hours of fun with family and friends.

 

With TV’s playing such a pivotal role in bringing families and friends together, what better way to connect with others than by sharing memories on the big screen. The answer is CC Cast, a proprietary technology on Coolita OS. By connecting to the LAN (local area network) transmitted by the TV, users can project their content from an Android mobile device onto the TV screen and start browsing the content, such as photo galleries, video apps, and social media platforms, without relying on a home Wi-Fi network.

 

This is Just the Beginning

 

Coolita OS 1.0 is only just the start of this innovation journey. The Coolita team is committed to enhancing the OS and will continue to add new value-added features to the service, including users’ favorite apps, cloud games, and OTT streaming platforms. Initially available in Southeast Asia, Coolita OS will gradually be rolled out across more markets around the world in the near future.

 

The introduction of the Coolita brand signals so much more than the launch of a new TV OS. It marks the beginning of building a new and content-rich smart TV ecosystem. Thanks to ongoing collaboration between industry partners, it will offer users from around the world a smart and seamless, personalized, and localized TV viewing experience. Through Coolita’s relentless pursuit of innovation, the brand hopes to transform how people use TV’s in the past and usher them into a new smart TV era. The Coolita team is excited to explore and advance in this new technological direction, stay tuned for more updates to come.

[1] Press release by The Trade Desk, December 7, 2020: “Viewers stream eight billion hours of OTT content per month, with three billion hours in Indonesia alone. Other top markets include the Philippines (2.2 billion hours/month), Thailand (1.41 billion hours/month) and Vietnam (1 billion hours/month).”; “73% of OTT viewers plan to maintain or increase OTT consumption even after the pandemic.”