HARLEY-DAVIDSON® TO HOST THE 3rd AND GRANDEST EDITION OF ASIA HARLEY DAYSTM IN PARTNERSHIP WITH SINGHA® SODA MUSIC CONCERT 2024 AT SINGHA PARK, CHIANG RAI FROM 15-16 NOVEMBER 2024
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The third Asia Harley Days will be the gathering hub of motorcycle enthusiasts and music lovers in the Asian region, also contributing to flood relief efforts in Thailand.
Harley-Davidson, in partnership with Singha Soda, presents the third edition of Asia Harley Days at Singha Park in Chiang Rai, Thailand, on November 15 – 16, 2024, expanding the format with Singha Soda Music Concert. This signature moto-music festival will serve as the ultimate gathering of riders, lifestyle enthusiasts, and fans from over 13 countries and territories including Thailand, South Korea, Philippines, Malaysia, Vietnam, Indonesia, Taiwan, Macao, Hong Kong, China, India and Singapore, as well as 80 H.O.G.™ (Harley Owners Group™) chapters and over 100 motorcycle clubs. The two-day concert will feature adrenaline-pumping programs including popular music bands and DJs, a special screening of the acclaimed film ‘The Bikeriders’, exciting games and awards, test rides of Harley-Davidson’s latest motorcycle lineup, and the iconic Harley-Davidson Parade.
Tickets for Asia Harley Days can be purchased online from the official website, www.asiaharleydays.com, or at the nearest Harley-Davidson dealer. There are three types of tickets available, each offering varying benefits for both 1-day pass and 2-days pass. Onsite tickets will also be available, though at a higher price. Every ticket purchase will include a specified welcome pack, ensuring attendees receive exclusive items to commemorate the event. The event is open for all. Tickets are also available at Thai Ticket Melon.
Additionally, the official festival t-shirt can be purchased from any Harley-Davidson dealer store towards end of October.
An exhilarating line-up of activities over two days
The third year of Asia Harley Days promises to be an action-packed program, with performances by various artists and DJs, as well as a series of activities such as the Custom Kings Asia Contest, Asia Harley Days Fashion Icons, gymkhana and stunts, test rides and a variety of attractions from Singha Park. H.O.G. members will also receive a special collectible, along with an exclusive H.O.G Lounge Experience at the festival. Attendees can find exciting deals on Harley-Davidson apparel, accessories, riding gear and more at the Harley-Davidson Apparel Zone.
The moto-music festival will kickstart with the iconic Harley-Davidson parade on November 15, where riders will gather at the Singha Park entrance at 2 PM, ride out to the famous Chiang Rai White Temple (Wat Rong Khun) and return to Singha Park. Festival gates will open at 4:30PM, followed by the screening of The Bikeriders movie and music performances that will continue well into the night. The music lineup for the first day includes performances by beloved artists such as Joneloydnuan, Instinct, Pae MVL, Stone Metal Fire and DJ Naanza Maahoya. Additionally, the festival will celebrate the popular Thai festival of Loy Kratong, adding a unique cultural touch to the festivities.
The second day of the festival will begin with a variety of fun activities at Singha Park, including a bike tour, before the main concert gates open at 4:30 PM. The evening will feature a lineup of stunts, music acts, fashion show, awards, lucky draws, Custom Kings Asia finale and 2025 Homecoming winner’s announcement. The music lineup for the second day features Aomsin, Nuvo, Younghom, and DJ Karn.
Among the prizes in the lucky draw are a brand-new customized Harley-Davidson motorcycle in association with Singha Soda, open to the customers who purchased minimum 999THB per bill of Singha Soda x Harley-Davidson co-branded bottles from www.singhaonline.com, Singha store on Lazada or Shopee between October 15 – November 10, 2024 (applicable only for the Thailand market). And three return flight tickets to Harley-Davidson’s annual moto-music festival, HomecomingTM 2025, in the United States, for visitors of AHD with a 2-day pass. Another key highlight of Asia Harley Days is the exciting Harley-Davidson Custom Kings Asia contest, where the ultimate ‘King of the Kings’ winner will receive a prestigious grand prize that includes return flight tickets to HomecomingTM 2025. The winner will be decided from the finalists builds, basis public voting and H-D appointed jury.
The festival will feature a wide array of food and beverage options, including exclusive arrangements from Singha Soda. The Singha Soda DJ Zone will also keep the audience engaged with the best of international, Asian and Thai music, ensuring a vibrant atmosphere throughout the event.
Harley-Davidson Supports Flood Victims in Chiang Rai
In light of the severe floods that have affected the northern regions of Thailand, including Chiang Rai, Harley-Davidson will lead a collective effort among riders and attendees of Asia Harley Days to support flood relief organizations in Chiang Rai and Chiang Mai. This initiative, in collaboration with local authorities, Richco Harley-Davidson of Chiang Mai, H.O.G. members and Harley-Davidson owners, will take place on November 15, 2024 and it aims to support the local community during this challenging time.
Sponsors and Partners
Sponsors for Asia Harley Days include presenting sponsor Harley-Davidson and Singha Soda Water, co-presented by Wyndham Rewards, powered by Michelin, with support from Products Bangkok, Snap On, Insta360 and Krungsri Auto. Wyndham Rewards will also be presenting six exciting hospitality prizes for select winners at the Asia Harley Days Awards Night. The venue partner is Singha Park Chiang Rai, along with other sponsors & partners such as Cardo, Touratech, Avatr & Infinite automobile, R2M Asia, SF Cinemas, Desaru International Bike Week and Amazing Thailand. A pre-Asia Harley Days party will also be hosted at Richco Harley-Davidson as the official pit-stop partner on the evening of November 14, 2024. A special quick service checkpoint will also be organized for bikers at Asia Harley Days. Hotel tie-ups are done for comfortable stay of guests and visitors and more information can be found at the festival website.
Asia Harley Days and Singha Soda Music Concert marks another phase of the brand collaboration between Harley-Davidson Asia and Singha Soda Thailand, taking further the partnership of limited edition co-branded soda water and merchandise, joint roadshows and promotions to a lifestyle community event.
For more details about the festival, please visit www.asiaharleydays.com.
Assets of Asia Harley Day 2024 can be downloaded at this link.
AHD 2024 Countdown Video is available here.
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